El valor económico de los bienes culturales y ambientales. Cultura, desarrollo y sostenibilidad*/THE ECONOMIC VALUE OF CULTURAL AND ENVIRONMENTAL GOODS. CULTURE, DEVELOPMENT AND SUSTAINABILITY

RESUMEN. Partiendo de la exposición de las discrepancias entre valor y precio de los bienes y servicios procedentes del sector cultural en sentido estricto, en el artículo se expone que aquellos productos comparten con los bienes y servicios ambientales la capacidad de generar beneficios externos para la colectividad donde se generan y distribuyen. Por ello, se sintetizan los principales intentos de aplicar, al ámbito cultural, las técnicas del análisis económico neoclásico en presencia de externalidades; estas últimas justifican adicionalmente la financiación pública de políticas de desarrollo cultural y el destino de mayores fondos públicos al fomento de la cultura sostenible, especialmente si se concibe a la cultura como el cuarto pilar del desarrollo sostenible en los países desarrollados. Palabras clave: Desarrollo sostenible, Economía de la cultura, Bienes ambientales y culturales. THE ECONOMIC VALUE OF CULTURAL AND ENVIRONMENTAL GOODS. CULTURE, DEVELOPMENT AND SUSTAINABILITY. SUMMARY. Taking into account the discrepancies between value and price of the goods and services coming from the cultural sector in strict sense, the article shows that this type of cultural products - where they are generated and distributed, share with the environmental goods and services the capacity to generate external benefits. The research offers a synthesis of the main attempts to apply, to the cultural scope, the neoclassic economic analysis techniques in the presence of externalities. Also it is argued that these external benefits additionally justify the public financing of cultural development policies and the destiny of bigger budgetary amounts to the promotion of the sustainable culture, especially if culture is conceived as the fourth pillar of the sustainable development in the developed countries. Keywords: Sustainable development, Economics of culture, Environmental & cultural goods.

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