Date published: April 1, 2010
Baby apparel resource Coccoli has introduced Zzzz by Coccoli, a valuedriven collection that offers the brand's aesthetic through less expensive fabrications. The interlock collection also introduces more commercial prints, including a kitten pattern for girls and teddy bears for boys, and fits differently from the company's original ribbed line. The sub-label encompasses coveralls, footies, one-pieces and accessories, and is priced 30- to 35-percent less than the regular Coccoli collection. For example, Zzzz by Coccoli coveralls are $12.50 wholesale, compared to $17 or $18 in the main collection. "Our goal was to increase our client base, and we've done that because it is appealing to a different retailer," noted owner/designer Marian Vachon. Zzzz by Coccoli also includes sleepwear for children sizes 2 to 16. The cotton screenprinted tops, tight-fitting cotton bottoms, and looser polyester striped and plaid bottoms comply with all flame-retardant laws.
To meet the demand for sharper price points, Jaxxwear has lowered the wholesale prices throughout its Pima cotton line, but owner Heather Jaffe stressed that no quality was sacrificed. "Our Pima cotton is the same plush, mid-weight fabric we've been using since inception and we continue to use the same water-based, eco-friendly printing and dyeing methods," she added, attributing the lower price points to a more streamlined production process. Mix-and-match prints for fall include vibrant multicolor bubbles, clovers and stripes for girls and monsters, trains and wildlife for boys. Wholesale prices for Jaxxwear footies are now $15 compared to $17, while twill cargo pants are now $16 instead of $19.