Date published: October 14, 2010
JERUSALEM (JTA) - Yahoo! has agreed to purchase an Israeli start-up company for reportedly more than $50 million.
Dapper Inc., founded in 2006, has developed technology to create interactive display ads and target the personalized ads for Internet users.
While neither Yahoo! nor Dapper released the financial terms of the deal, Israeli media are citing sources as saying the deal could top $50 million.
Dapper's development center in Ramat Gan will become Yahoo! 's development center in Israel, the Israeli business daily Globes reported.
The Internet giant also has a research center in Haifa.