You can see what products and accessories are available for today's hottest cars, trucks, and SUVs at www.sema.org/semaaward. The website includes a list of SEMA Show exhibitors that make products for the vehicle models most likely to be named the "hottest car," "hottest truck," and "hottest 4x4-SUV" at the 2010 SEMA Show.

While only one model in each category (Car, Truck, and 4x4- SUV) will be presented with the first-ever SEMA Award at the SEMA Show in Las Vegas, nearly two-dozen contenders are vying for the honor and for which a list of manufacturers is available.

"Consumers want to know which cars and trucks are the hottest at the SEMA Show," said Chris Kersting, SEMA president and CEO. "The SEMA Award will help guide them to this year's most impressive cars and trucks and the great products that make them cool."

The SEMA Award will be given to the vehicle model that exhibitors choose to trick out, modify, and display most often in their booths. The winners will be announced Tuesday, Nov. 2, at the SEMA Show. In anticipation of the announcement, 21 vehicle models have been identified as leading contenders.

"The contenders have proven themselves to be significant in the industry," said Kersting. "Each contender is noteworthy, whether it's because of its sales record, previous interest from the industry or from exhibitors, existing accolades, or simply the buzz that has surrounded the vehicle."

The contenders and the list of exhibitors that make products for these vehicles are available at the following sites:

Car category

Audi A4: www.sema.org/sema-award/audi-a4

Chevrolet Camaro: www.sema.org/sema-award/chevrolet-camaro

Dodge Challenger: www.sema.org/sema-award/dodge-challenger

Ford Fiesta: www.sema.org/sema-award/ford-fiesta

Ford Mustang: www.sema.org/sema-award/ford-mustang

Honda CR-Z: www.sema.org/sema-award/honda-cr-z

Hyundai Sonata: www.sema.org/sema-award/huyndai-sonata

Kia Soul: www.sema.org/sema-award/kia-soul

Lexus IS: www.sema.org/sema-award/lexus-is

Mazda2: www.sema.org/sema-award/mazda2

Scion tC: www.sema.org/sema-award/scion-tc

Subaru Impreza: www.sema.org/sema-award/suburu-impreza

Truck category

Chevrolet Silverado: www.sema.org/sema-award/chevrolet-silverado

Dodge Ram: www.sema.org/sema-award/dodge-ram

Ford F-Series: www.sema.org/sema-award/ford-f-series

Toyota Tundra: www.sema.org/sema-award/toyota-tundra

4x4-SUV category

Ford Explorer: www.sema.org/sema-award/ford-explorer

Jeep Grand Cherokee: www.sema.org/sema-award/jeep-grand-cherokee

Jeep Wrangler: www.sema.org/sema-award/jeep-wrangler

Subaru Outback: www.sema.org/sema-award/suburu-outback

Toyota FJ Cruiser: www.sema.org/sema-award/toyota-fj-cruiser

The SEMA Award winners will ultimately be chosen by exhibitors, based on the booth vehicles that are on display at the 2010 SEMA Show. Consumers can get involved by taking the SEMA Challenge, an online contest at www.sema.org/challenge that invites enthusiasts to guess which vehicles they think will win the SEMA Award. Visitors can vote once in each category each week until the end of October. For every correct vote, the entrant will be given one entry into a drawing for a five-day VIP trip to Las Vegas to attend the 2011 SEMA Show, complete with airfare and hotel accommodations, valued at approximately $2,500.

The SEMA Show is a tradeonly event not open to the general public. For more than 40 years, the event has served as the premier gathering for providing manufacturers and buyers of automotive specialty parts and accessories with a venue in which to conduct business.

To learn more about the SEMA Award or the SEMA Challenge, visit www.sema.org/semaaward.