Date published: April 1, 2011
Journal code: EGBW
The Harlem Globetrotters introduced a unique style of basketball to the world more than 80 years ago. Since then, changing rosters have played in 120 countries on six continents, extending the team?s brand reach tremendously.
Cookie Jar Entertainment?s licensing arm, the Copyright and Promotions Licensing Group, inked a deal with Freeze to become the exclusive licensing agent for the basketball team. Under the label, Globetrotter T-shirts, hoodies, athletic shorts, track suits and tank tops for boys and juniors will be available through a variety of retail outlets beginning this June. For wholesale pricing and to place an order, e-mail firstname.lastname@example.org.