Author: Autry, J K
Date published: March 1, 2012
Leupold is sweetening the deal for customers who purchase a VX-2, VX-3, VX-3L, VX-R or VX-6 riflescope, featuring the innovative Custom Dial System. Between Jan. 1 and April 1, consumers will receive two customized, ballistically matched adjustment dials at no extra cost with their VX CDS riflescope purchase. Dials are valued at $100.
Leupold has significantly increased the number of riflescope models available with CDS in 2012, responding to demand from hunters and shooters seeking to maximize accuracy at longer ranges. The CDS system helps users get on target at ranges out to 600 yards by matching their riflescope to the ballistics of their ammunition.
More details on the CDS system can be found at www. leupold.com/VX-3CDS. Dealers can view educational graphics and learn how the system works.
DRIVING SALES: Ongoing Programs, Rebates & Promotions
Fats WEEKLYupdated listing, visit www.shaatingindustry.com.
Consumer Promotions:
Browning
* Free X-BoIt Softshell Jacket; with purchase of X-BoIt Rifle
*$100 rebate; with purchase of Cynergy shotgun
Through June 30
* Up to $100 rebate; with purchase of shotgun by 4-H and SCTP members
Through Dec. 31
www.browning.com
Carl Zeiss Sports Optics
* Up to $300 rebate; with purchase of any Victory RF or Victory 42mm FL binocular
Through June 1
www.zeiss.com/sports
Champion Traps & Targets
*$50 rebate; with purchase of Easy Bird, Doubles, SST and 180-Sporter or 6-Packer Traps
*$25 rebate; with purchase of WheelyBird Trap
Through Dec. 31
www.premiumpartners.atk.com
Hornady
* Free bullets; select purchases
Through Dec. 31
www.hornady.com/promotions
Leupold & Stevens
* Two free customized, ballistically matched adjustment dials with VX CDS riflescope purchase
Through April 1
www.leupold.com/rewards
O. F. Mossberg & Sons
* Free Real Avid Turkey Tool; with purchase of any turkey gun
Through May 27
(203) 230-5300, www.mossberg.com
RCBS
* Up to $50 rebate; with purchase of RCBS product
Through Dec. 31
www.rcbs.com
Smith & Wesson
* Up to $100 rebate for active, retired and disabled military personnel; with purchase of select M&Ps
Through June 30
www.smith-wesson.com/nationsfinest
Weaver
* Free Buck Commander BlackVmber Hunting Pack; with purchase of any Weaver Super or Grand Slam riflescope or binoculars
Through March 31
www.premiumpartners.atk.com
Winchester Ammunition
* Up to $10 rebate; with purchase of four boxes of rimfire or rifle ammo products
* Free ThermaCELL Mosquito Repellent; with purchase of various turkey loads
Through June 30
www.winchester.com
Winchester Repeating Arms
*$50 worth of free ammo; with purchase of new Model 70
Through June 30
www.winchesterguns.com
Dealer-Only Promotions:
MasterPiece Arms
*Free guns, accessories and point-of-sale items; MPA 2011 Stocking Dealer Program
Through April 30
1-866-803-0000, darah@masterpiecearms.com
McGowen Precision Barrels
*30% off retail pricing for new dealers
(406) 755-4907, www.mcgowenbarrel.com
O.F. Mossberg & Sons
*40% off price of up to two Mossberg or Mossberg International 'firearms per year; VIP Discount Purchase Program
www.mossberg.com/triplecrown
RCBS
* Free shell holders; with purchase of 25 Full Length Die Sets
www.premiumpartners.atk.com
Weaver
* Free Grand Slam Steel Rings; with purchase of 20 scopes
* Free Buck Commander BlackTrail Backpack; with purchase of laser rangefinder
www.premiumpartners.atk.com