Date published: April 6, 2012
Journal code: NDRG
Candlewood Suites, IHG's midscale extended-stay brand, has announced that it will rejoin Kalitta Motorsports in a two-year sponsorship as a major associate and primary sponsor for the team in the 2012 NHRA Full Throttle Drag Racing Series. The Candlewood Suites logo will be prominently displayed on all four of the Kalitta Motorsports race cars, including the Technicoat Top Fuel dragster driven by Doug Kalitta, the DHL Toyota Camry Funny Car driven by Jeff Arend, and the Tequila Patron Toyota Camry Funny Car driven by rookie of the year contender Alexis DeJoria. The primary sponsorship on the David Grubnic-driven Top Fuel dragster kicks off at the SummitRacing.com NHRA Nationals in Las Vegas. "Last season was Candlewood Suites' very first sponsorship. Kalitta Motorsports is a fantastic partner, and we have been so pleased with the results, the brand has decided to extend the sponsorship another two years," said Del Ross, IHG vice president of Americas sales and marketing. "This sponsorship drives business into IHG properties and delivers terrific awareness of the Candlewood Suites brand, which is perfect since many of their current guests are already racing fans."
K-LOVE, a national radio broadcaster that features positive and encouraging music, will be the primary sponsor on two-time NHRA Full Throttle Drag Racing Series champ Tony Pedregon's Funny Car for 12 of the final 20 races of the season. K-LOVE will be a major associate sponsor for the remainder of the season as well. The K-LOVE nitro Funny Car will take to the track for the first time at the SummitRacing.com NHRA Nationals in Las Vegas and banner the primary backing through the Summit Racing Equipment NHRA Southern Nationals in Atlanta. After a two-race break, K-LOVE will return as the primary sponsor at five of the eight remaining races leading up to the Mac Tools U.S. Nationals. K-LOVE will finish the season at three of the Countdown to the Championship races, including the Automobile Club of Southern California NHRA Finals in Pomona.
Top Alcohol Dragster driver Mike Austin, who was involved in a crash at the season-opening O'Reilly Auto Parts NHRA Winternationals presented by Super Start Batteries, has landed a ride in Jim and Annie Whiteley's YNot Racing's latest venture, a second Top Alcohol Dragster to test a torque converter combination, which debuted at the NHRA Lucas Oil Drag Racing Series Western Region event at The Strip at Las Vegas Motor Speedway. The car Austin piloted is the same car Whiteley campaigned from 2007 to 2010 and features an engine combination that is nearly identical to Whiteley's car but will be fitted with a B&J converter drive and a two-speed transmission.