CREATIVITY IN THE ENTREPRENEURSHIP PROGRAM: A SURVEY OF THE DIRECTORS OF AWARD WINNING PROGRAMS

This study discusses the links between entrepreneurs hip and creativity, methods of measuring and assessing creativity, and surveys the chairs/directors of programs listed in the top twenty-five undergraduate entrepreneurs hip programs as identified by Entrepreneur magazine for the years 2009-2011. Respondents are asked about their perception of the importance of creativity/innovation in entrepreneurs hip programs, where creativity is taught in the program, what methods are used to teach creativity, and how it is measured or assessed in these programs, to provide guidelines for developing programs or current program review. Eighty-two percent of respondents perceived including courses in creativity/innovation as very important in their programs. Seventy-one percent of programs have stand-alone courses and eighty-six percent have a unit or units in their major. Eighty percent of the programs require training in creativity for their major either as a stand-alone course or units in a course and fifty-seven percent require both a stand-alone and a course with a unit or units. Although a variety of methods are used to teach and measure creativity, the dominant method is team based products followed by instructor/team evaluations. The study identifies courses in which creativity is taught and methods of instruction and evaluation, and raises issues for curriculum development. Key words: creativity, innovation, undergraduate entrepreneurs hip programs, teaching, assessment.

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